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~isPartOf:"Critical perspectives on international business"
~isPartOf:"Discussion paper"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international entrepreneurship"
~isPartOf:"NBER working paper series"
~isPartOf:"Regional studies"
~isPartOf:"Working paper series"
~language:"eng"
~subject:"International marketing"
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Search: subject_exact:"Globales Unternehmen"
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International marketing
Multinationales Unternehmen
833
Transnational corporation
833
Auslandsinvestition
242
Foreign investment
242
Globalisierung
201
Globalization
201
Welt
150
World
150
International market entry
126
Internationaler Markteintritt
126
Theorie
100
Theory
100
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77
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77
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71
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69
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41
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38
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37
Knowledge transfer
37
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36
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China
35
Internationales Marketing
35
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34
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33
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Shoham, Aviv
3
Vrontis, Demetris
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Thrassou, Alkis
2
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1
Ahmed, Farhad Uddin
1
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1
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1
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1
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1
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1
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1
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1
Ceren, Altuntaş Vural
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Etemad, Hamid
1
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1
Fastoso, Fernando
1
Fong, Cher Min
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Critical perspectives on international business
Discussion paper
International marketing review
Journal of international entrepreneurship
NBER working paper series
Regional studies
Working paper series
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of world business : JWB
5
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international management
4
Anxieties and management responses in international business
3
Effects of globalization on the firm
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of business research : JBR
3
Journal of euromarketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
The journal of business & industrial marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Business history
2
Enterprise & society : the international journal of business history
2
Entrepreneurial business and economics review : EBER
2
European journal of international management : EJIM
2
Gabler-Lehrbuch
2
Handel und Internationales Marketing Retailing and International Marketing
2
International business and economics research journal
2
International journal of business and emerging markets : IJBEM
2
International journal of business and globalisation : IJBG
2
International journal of wine business research : IJWBR
2
International marketing ; Vol. 2
2
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ECONIS (ZBW)
38
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1
Are born global firms really a "new breed" of exporters? : empirical evidence from an emerging market
Moen, Øystein
;
Mohammad Falahat
;
Lee, Yan Yin
- In:
Journal of international entrepreneurship
20
(
2022
)
1
,
pp. 157-193
Persistent link: https://www.econbiz.de/10013190639
Saved in:
2
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
3
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
6
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
7
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
8
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
Saved in:
9
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
10
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
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