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Cross Cultural & Strategic Management
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Creating the asset of foreignness: Schrödinger’s cat and lessons from the Nissan revival
Ikegami, Jusuke J.J.
;
Maznevski, Martha
;
Ota, Masataka
- In:
Cross Cultural & Strategic Management
24
(
2017
)
1
,
pp. 55-77
Purpose This paper challenges the assumption in cross-cultural research of
liability
of
foreignness
(LOF). The …
Persistent link: https://www.econbiz.de/10014693200
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