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~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Journal of advertising research"
~isPartOf:"Quality management journal : QMJ"
~subject:"Advertising planning"
~subject:"China"
~subject:"Coronavirus"
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Advertising planning
China
Coronavirus
Fast-food industry
9
Schnellgastronomie
9
Dienstleistungsqualität
6
Service quality
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
service quality
4
Fast Food
3
Fast food
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Product quality
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Produktqualität
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Corporate Social Responsibility
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Corporate social responsibility
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Gastronomie
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PLS-SEM
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Restaurant industry
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corporate ability
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corporate social responsibility
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fast-food industry
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purchase intention
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American
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Amerikanisch
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Behavioral intentions
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Brand management
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COVID-19 safety
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Comparison
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Corporate reputation
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Economic transition
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Houston, Michael J.
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Prybutok, Victor
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Cross-cultural and critical perspectives on brands
Journal of advertising research
Quality management journal : QMJ
Case studies on MNCs in China ; Vol. 1
2
International journal of quality & reliability management
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Agribusiness : an international journal
1
Asian business & management
1
China economic review : an international journal
1
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1
Ethics in marketing : international cases and perspectives
1
Harvard business review : HBR
1
Industrial relations journal
1
International journal of management concepts and philosophy : IJMCP
1
International journal of services and standards
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing cases from emerging markets
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Determinants of customer satisfaction and behavioral intentions in fast-food restaurants among undergraduate students during the COVID-19 pandemic
Ababneh, Khaldoun I.
;
Ponnaiyan, Subramaniam
;
ElMelegy, …
- In:
Quality management journal : QMJ
29
(
2022
)
2
,
pp. 104-124
Persistent link: https://www.econbiz.de/10013271131
Saved in:
2
The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions
Wen, Chao
;
Qin, Hong
;
Prybutok, Victor R.
;
Blankson, Charles
- In:
Quality management journal : QMJ
19
(
2012
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009659103
Saved in:
3
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
Saved in:
4
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
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