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~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Shavitt, Sharon"
~type_genre:"Aufsatz im Buch"
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Cross-cultural and critical perspectives on brands
Handbook of research on international advertising
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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
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Shavitt, Sharon
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2009
Persistent link: https://www.econbiz.de/10003785587
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