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~isPartOf:"Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"The global public relations handbook : theory, research, and practice"
~person:"Chyi, Hsiang Iris"
~person:"Rimscha, M. Bjørn von"
~subject:"Media industries"
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
JMM : the international journal on media management
The global public relations handbook : theory, research, and practice
Journal of media business studies
3
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Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel
;
Rimscha, M. Bjørn von
;
Krebs, Isabelle
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
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