Gutiérrez, Sonia San Martín; Cámara, Rafael Fabricio … - In: Cuadernos de Gestión 11 (2011) 01, pp. 75-93
Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a … consumer's intention to go to a tourist destination. A theoretical frame is developed using contributions of the signalling … awareness of the tourist destination and consumer pleasure and trust in the destination reveal as antecedents of consumer …