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~isPartOf:"Cultural and media studies"
~isPartOf:"Economic geography"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Research in economics : an international review of economics"
~person:"Preece, Chloe"
~person:"Wickham, Mark"
~subject:"Kunst"
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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
Saved in:
2
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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