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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising research"
~subject:"Social web"
~subject:"Zielgruppe"
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Advertising planning
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising research
Leitfaden Online-Marketing ; [Bd. 1]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbuch der Marktforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
A master class in brand planning : the timeless works of Stephen King
1
Cases on strategic social media utilization in the nonprofit sector
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Essentials
1
European journal of operational research : EJOR
1
Games and economic behavior
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Kommunikationsmanagement
1
Instrumente zur Gestaltung von After Sales Services
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
JMM : the international journal on media management
1
Journal of agricultural and applied economics : JAEE
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Mathematical social sciences
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Measuring and managing brands
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Media-Perspektiven
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Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Omega : the international journal of management science
1
Operations research
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PR-Kampagnen
1
Praxisforum Medienmanagement
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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1
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
2
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
3
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
4
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
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