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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Kumar, V."
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Beziehungsmarketing
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Consumer behaviour
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Kumar, V.
Ko, Eunju
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Customer engagement marketing
Journal of business research : JBR
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
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SpringerLink / Bücher
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Handbook of research on customer equity in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Texts in Business and Economics
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Springer texts in business and economics
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California management review
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer engagement
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of service research : JSR
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing Science
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Marketing mix decisions : new perspectives and practices
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Palgrave Executive Essentials
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Psychology & marketing
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Review of marketing research
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Springer eBook Collection / Business and Management
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Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
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