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~isPartOf:"Customer engagement marketing"
~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz im Buch"
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Belz, Christian
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Sheth, Jagdish N.
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Customer engagement marketing
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Customer engagement : contemporary issues and challenges
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of global supply chain management
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Marketing accountability for marketing and non-marketing outcomes
1
The Routledge companion to strategic marketing
1
Vertrieb : Verkäufer führen - Umsatz machen
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ECONIS (ZBW)
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Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
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