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~isPartOf:"Customer engagement marketing"
~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
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Beziehungsmarketing
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Belz, Christian
Malhotra, Naresh K.
Sheth, Jagdish N.
Verhoef, Peter C.
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Berkmann, Manuel
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Bijmolt, Tammo H. A.
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Bone, Sterling A.
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Verleye, Katrien
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Customer engagement marketing
Legends in marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
Journal of business research : JBR
5
Journal of retailing
4
Journal of the Academy of Marketing Science
4
ERIM report series research in management
3
Journal of business-to-business marketing
3
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
European management journal
2
Handbook of relationship marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of international consumer marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fachkompetenz
1
Foundations and trends in marketing : FTMKT
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of global supply chain management
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
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ECONIS (ZBW)
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Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
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