//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer engagement marketing"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Relationship marketing
Customer integration
2
Kundenintegration
2
Branchenentwicklung
1
Consumer behaviour
1
Futures studies
1
Konsumentenverhalten
1
Performance measurement
1
Performance-Messung
1
Sector development
1
Zukunftsforschung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Homburg, Christian
Kumar, V.
Mattila, Anna S.
Palmatier, Robert W.
Beatty, Sharon E.
1
Bijmolt, Tammo H. A.
1
Bleier, Alexander
1
De Keyser, Arne
1
Guissoni, Leandro
1
Harmeling, Colleen M.
1
Hazod, Melanie
1
Krafft, Manfred
1
Moffett, Jordan W.
1
Pansari, Anita
1
Petersen, J. Andrew
1
Sesé, F. Javier
1
Venkatesan, Rajkumar
1
Verleye, Katrien
1
Viswanathan, Vijay
1
Vivek, Shiri D.
1
more ...
less ...
Published in...
All
Customer engagement marketing
Journal of marketing
25
Journal of the Academy of Marketing Science
22
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
International journal of hospitality management
9
Journal of international marketing
8
Journal of marketing research : JMR
7
Legends in marketing
7
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
7
Reihe: Management-Know-how / M : praxisnah und aktuell
6
The journal of services marketing
6
Die Betriebswirtschaft : DBW
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Wissenschaft & Praxis
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
MSI reports : working paper series
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Cornell hospitality quarterly : CQ
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management for Professionals
2
Marketing - wie Sie Kunden gewinnen und halten
2
Routledge studies in marketing
2
Services marketing quarterly
2
Springer Texts in Business and Economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Palmatier, …
- In:
Customer engagement marketing
,
(pp. 307-323)
.
2018
Persistent link: https://www.econbiz.de/10011739871
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->