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~isPartOf:"Customer engagement marketing"
~person:"Mittal, Vikas"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
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MSI Fast Forward Series, Marketing Science Institute, Cambridge, MA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Customer engagement and employee engagement : a research review and agenda
Mittal, Vikas
;
Han, Kyuhong
;
Westbrook, Robert A.
- In:
Customer engagement marketing
,
(pp. 173-201)
.
2018
Persistent link: https://www.econbiz.de/10011739859
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