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~isPartOf:"Customer-oriented global supply chains : concepts for effective management"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~subject:"Brand equity"
~subject:"Markenwert"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Mikroform"
~type_genre:"Multi-volume publication"
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Customer-oriented global supply chains : concepts for effective management
International journal of product development : IJPD
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Color design and purchase price : how vehicle colors affect what consumers pay to new and used cars
Powers, Keiko I.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 75-90)
.
2016
Persistent link: https://www.econbiz.de/10011593190
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How to design logos to increase brand equity
Stamatogiannakis, Antonios
;
Luffarelli, Jonathan
;
Yang, …
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 121-132)
.
2016
Persistent link: https://www.econbiz.de/10011593193
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