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~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Verhellen, Yann"
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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