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~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~subject:"Authenticity"
~subject:"Geschlecht"
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Cutting edge international research
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
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