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~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~subject:"Authenticity"
~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
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Gierl, Heribert
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Cutting edge international research
Journal of business research : JBR
Journal of business ethics : JBE
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ECONIS (ZBW)
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
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2
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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