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~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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2007-2013
1
Bank risk
1
Bankgeschäft
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Banking services
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Bankrisiko
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Consumer behaviour
1
Credit card
1
Debt crisis
1
EU countries
1
EU-Staaten
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Euro area
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Eurozone
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Konsumentenverhalten
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Kreditkarte
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Netherlands
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Niederlande
1
Political communication
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Politische Kommunikation
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Public bond
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Schuldenkrise
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Securities trading
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Social Marketing
1
Social marketing
1
Sovereign debt
1
Wertpapierhandel
1
cost efficiency
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debit cards
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moral suasion
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payment behaviour
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safety
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social marketing
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sovereign‐bank loop
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Öffentliche Anleihe
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Arbeitspapier
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Horen, Neeltje van
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Jonker, Nicole
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Ongena, Steven
1
Plooij, Mirjam
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Popov, Alexander
1
Verburg, Johan
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DNB working paper
The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Working papers in economics
7
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
The Harvard John M. Olin discussion paper series
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Faculty & research / Insead : working paper series
3
Policy research working paper : WPS
3
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
CEDEX discussion paper series
2
CESifo working papers
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Cutting edge international research
2
Discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Economics working paper
2
MO
2
Major theoretical debates and contemporary issues in marketing theory
2
Making a difference through marketing : a quest for diverse perspectives
2
Nudging health : health law and behavioral economics
2
Public Marketing und Social Marketing
2
Public and nonprofit marketing
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ECONIS (ZBW)
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The invisible hand of the government : "moral suasion" during the European sovereign debt crisis
Ongena, Steven
;
Popov, Alexander
;
Horen, Neeltje van
-
2016
Persistent link: https://www.econbiz.de/10011444106
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2
Does a public campaign influence debit card usage? : evidence from the Netherlands?
Jonker, Nicole
;
Plooij, Mirjam
;
Verburg, Johan
-
2015
Persistent link: https://www.econbiz.de/10010519188
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