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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of service management"
~subject:"Computerunterstütztes Verfahren"
~subject:"Leistungsbündel"
~type_genre:"Article in journal"
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Computerunterstütztes Verfahren
Leistungsbündel
B-to-B-Marketing
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DUV / Wirtschaftswissenschaft
Journal of service management
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
2
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
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