//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Springer Gabler Research"
~subject:"Hyperlink"
~type_genre:"Guidebook"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Hyperlink
Advertising effects
6
Werbewirkung
6
Deutschland
4
Germany
4
Theorie
3
Theory
3
Advertising planning
2
Brand management
2
Consumer behaviour
2
Estimation
2
Konsumentenverhalten
2
Markenführung
2
Markenpolitik
2
Marketing management
2
Marketingmanagement
2
Schätzung
2
Sponsoring
2
Sponsorship
2
Werbeplanung
2
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
Beziehungsmarketing
1
Brand architecture
1
Brand image
1
Cost-benefit analysis
1
Event marketing
1
Event-Marketing
1
Experiment
1
Football
1
Fußball
1
Gestaltung
1
Großunternehmen
1
Hospital
1
Innovation
1
Internet
1
Kommunikationsstrategie
1
Kommunikatives Handeln
1
Kosten-Nutzen-Analyse
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Guidebook
Thesis
Hochschulschrift
1
Language
All
German
1
Author
All
Johannsen, Nicolai
1
Published in...
All
DUV / Wirtschaftswissenschaft
Springer Gabler Research
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Banner-@dvertising : Klickraten als Möglichkeit einer Mediaselektion im Internet?
Johannsen, Nicolai
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->