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Search: subject:"Produktgestaltung"
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Produktgestaltung
4
Theorie
4
Theory
4
Market research
3
Marktforschung
3
Product design
3
Beziehungsmarketing
1
Business game
1
Consumer behaviour
1
Corporate Design
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Corporate Identity
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Corporate culture
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Deutschland
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Firm performance
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Germany
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Kundenorientierung
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Marketingmanagement
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Markteintrittsstrategie
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Nash-Gleichgewicht
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Neues Produkt
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Nichtkooperatives Spiel
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Planspiel
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Produktinnovation
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Produktmarketing
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Produktpositionierung
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Relationship marketing
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Räumlicher Wettbewerb
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Social psychology
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Software
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Software development
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Softwareentwicklung
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Softwareproduktion
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Sozialpsychologie
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4
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4
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4
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3
Bibliography included
3
Case study
1
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German
4
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Degen, Helmut
1
Kern, Ulrich
1
Lurse, Carsten
1
Marks, Ulf Gerold
1
Maser, Siegfried
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DUV / Wirtschaftswissenschaft
International journal of product development : IJPD
154
International journal of production research
154
International journal of production economics
65
Management science : journal of the Institute for Operations Research and the Management Sciences
53
The journal of product innovation management : an international publication of the Product Development & Management Association
50
IEEE transactions on engineering management : EM
47
Journal of marketing
42
Beiträge zum Produkt-Marketing
39
Journal of business research : JBR
38
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
34
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
California management review
26
Journal of marketing research : JMR
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
25
SpringerLink / Bücher
23
European journal of marketing : EJM
22
Psychology & marketing
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Harvard business review : HBR
19
The American economic review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
CORE discussion paper : DP
16
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
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ECONIS (ZBW)
4
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1
Design als integrierender Faktor der Unternehmensentwicklung
Kern, Ulrich
-
2000
Persistent link: https://www.econbiz.de/10001425768
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2
Produktmodifikation : Instrumente zur Zielbildung bei höherwertigen Konsum- und Gebrauchsgütern
Lurse, Carsten
-
1999
Persistent link: https://www.econbiz.de/10000998091
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3
Kundenorientierte Softwareproduktion
Degen, Helmut
-
1999
Persistent link: https://www.econbiz.de/10001397623
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4
Neuproduktpositionierung in Wettbewerbsmärkten
Marks, Ulf Gerold
-
1994
Persistent link: https://www.econbiz.de/10013429534
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