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~isPartOf:"Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG"
~subject:"Consumer electronics industry"
~subject:"Indonesien"
~subject:"Unterhaltungselektronik-Industrie"
~subject:"Vergleich"
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Loewe AG <Kronach>
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
De Gruyter Textbook
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Journal of international economic studies
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Enterprise & society : the international journal of business history
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Frontiers of business research in China : selected publications from Chinese universities
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Handbook of contemporary marketing in China : theories and practices
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Industry and innovation
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Japanese firms in transition : responding to the globalization challenge
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Journal of Asia Pacific business
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Journal of public economics plus
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Manufacturing across borders and oceans : Japan, the United States, and Mexico
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NBER working paper series
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of consumer marketing
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Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
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Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
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