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~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Irwin, Richard"
~type_genre:"Article in journal"
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
International journal of sport management and marketing : IJSMM
Journal of marketing communications
Marketing intelligence & planning
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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.
;
Clark, John S.
;
Irwin, Richard
; …
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
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