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~isPartOf:"Data-driven decision making for long-term business success"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Brand management"
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Data-driven decision making for long-term business success
Journal of marketing theory and practice : JMTP
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A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
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Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
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pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
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