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~isPartOf:"De Gruyter Textbook"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Elektronikindustrie"
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International journal of technology marketing : IJTMkt
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Cooperative advertising with a strong retailer and a weak manufacturer : a closser look at the consumer electronics industry
Guceri-Ucar, Gozem
;
Koch, Stefan
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10010490441
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