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Decision sciences : DS
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Does marketing need reform? : fresh perspectives on the future
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ERIM Report Series Reference: ERS-2019-007-MKT
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A consumer- versus firm-level analysis of advertising effectiveness : implications for model building
Winer, Russell S.
- In:
Decision sciences : DS
10
(
1979
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10003021486
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