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Decision support systems : DSS ; the international journal
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Optimal product positioning with consideration of negative utility effect on consumer choice rule
Luo, X.G.
;
Kwong, C.K.
;
Tang, J.F.
;
Tu, Y.L.
- In:
Decision support systems : DSS ; the international journal
54
(
2012
)
1
,
pp. 402-414
Persistent link: https://www.econbiz.de/10010042120
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