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~isPartOf:"Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of modelling in management"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Journal of international marketing
Journal of modelling in management
The PDMA handbook of new product development
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Michael Porter ; Vol. 4
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Exploring the relationship between platform product design and environmental uncertainty
Thomas, Ellen
;
Di Benedetto, C. Anthony
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 560-568)
.
2012
Persistent link: https://www.econbiz.de/10010191474
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