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~isPartOf:"Der Markt : international journal of marketing"
~person:"Gierl, Heribert"
~source:"econis"
~subject:"Brand"
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Der Markt : international journal of marketing
Marketing : ZFP ; journal of research and management
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Asia Pacific journal of marketing and logistics
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
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