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~isPartOf:"Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"USA"
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Marktforschung
216
Market research
83
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38
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21
Konsumentenverhalten
21
Germany
17
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Abe, Makoto
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Allenby, Greg M.
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Azar, Pablo
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Blattberg, Robert C.
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Dong, Xiaojing
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Fuller, Matthew
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Gierl, Heribert
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Jamal, Zainab
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Janakiraman, Ramkumar
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Moser, Klaus
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Park, Young-hoon
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Poehner, Heinz
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Schweidel, David A.
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Shankar, Venkatesh
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Thomas, Lacy G.
1
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
Jahrbuch der Absatz- und Verbrauchsforschung
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
8
Business horizons
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
The review of economics and statistics
3
Australasian marketing journal
2
Conference Board Reports
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Farmers in the market economy : market organization and competitive behavior in relation to farmers' prices, costs and income
2
Handbook of research in international marketing
2
Handbook of research on ethnic and intra-cultural marketing
2
International journal of wine business research : IJWBR
2
International marketing review
2
International's series in marketing
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
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ECONIS (ZBW)
10
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10
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10
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1
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
2
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
3
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
4
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
5
Preis-Promotions und bundling : eine experimentelle Studie bei Pauschalreisen im US-Markt
Wübker, Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 124-148
Persistent link: https://www.econbiz.de/10001694473
Saved in:
6
Auswirkungen eines Tempolimits auf die Einstellung gegenüber deutschen Pkw im Ausland
Gierl, Heribert
(
contributor
)
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001496641
Saved in:
7
Die Wichtigkeit von Immobilienmerkmalen in fünf Ländern : ein Methodenvergleich zwischen direkter Befragung und Conjoint-Analyse
Moser, Klaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
1
,
pp. 25-48
Persistent link: https://www.econbiz.de/10001242752
Saved in:
8
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
9
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
Saved in:
10
Über die
Marktforschung
in den Vereinigten Staaten
Poehner, Heinz
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
2
(
1956
),
pp. 65-80
Persistent link: https://www.econbiz.de/10003652176
Saved in:
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