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~isPartOf:"Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theorie"
~type_genre:"Article in journal"
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of business economics : JBE
18
Jahrbuch der Absatz- und Verbrauchsforschung
15
International journal of forecasting
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
Journal of marketing research : JMR
11
Marketing : ZFP ; journal of research and management
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Technological forecasting & social change : an international journal
6
Die Betriebswirtschaft : DBW
5
European journal of operational research : EJOR
5
European journal of marketing : EJM
4
Handelsforschung
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Transportation : planning, policy, research, practice
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Der Markt : international journal of marketing
3
Journal of business research : JBR
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
OR spectrum : quantitative approaches in management
3
Schmalenbach business review : sbr
3
Advances in business and management forecasting
2
American journal of agricultural economics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of political economy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
International economic review
2
International marketing review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of customer behaviour
2
Journal of economic behavior & organization : JEBO
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
2
Review of managerial science : RMS
2
Review of marketing science
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ECONIS (ZBW)
7
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1
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
2
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
Saved in:
3
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
4
Taste tests : changing the rules to improve the game
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
Saved in:
5
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
Saved in:
6
Estimating geographic customer densities using kernel density estimation
Donthu, Naveen
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10001090747
Saved in:
7
Extending the Rotterdam model to test hierarchical market structures
Vilcassim, Naufel
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10001090748
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