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Designing and communicating experience
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ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
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A
cognitive
approach
to the argument strength × message involvement paradigm in green advertising persuasion
Yu, Jason
- In:
Designing and communicating experience
,
(pp. 337-355)
.
2021
Persistent link: https://www.econbiz.de/10012648344
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