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~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"deu"
~subject:"Entscheidung"
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing : ZFP ; journal of research and management
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30 Jahre Forschung im deutschen Sprachraum zum quantitativ orientierten Marketing
Albers, Sönke
;
Hildebrandt, Lutz
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 209-237)
.
2000
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