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~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Heil, Oliver P."
~person:"Thépot, Jacques J."
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Heil, Oliver P.
Thépot, Jacques J.
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Editorial: Marketing competition in the 21st century
Heil, Oliver P.
;
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
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2
An optimal control contribution to product life cycle
Thépot, Jacques J.
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 271-288
Persistent link: https://www.econbiz.de/10001088178
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