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~isPartOf:"Developing digital marketing : relationship perspectives"
~person:"Bauer, Christoph"
~person:"Hudetz, Kai"
~person:"Quach, Sara"
~person:"Shankar, Venkatesh"
~source:"econis"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Developing digital marketing : relationship perspectives
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
E-Commerce im Handel : Status quo und Perspektiven
1
Handbook of marketing strategy
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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