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~isPartOf:"Developing digital marketing : relationship perspectives"
~person:"Quach, Sara"
~source:"econis"
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Developing digital marketing : relationship perspectives
Transforming relationship marketing : strategies and business models in the digital age
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ECONIS (ZBW)
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The development and current trends of digital marketing and
relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
2
The current trends and future direction of digital and
relationship
marketing
: a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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