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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of business-to-business marketing"
~person:"Helm, Roland"
~source:"econis"
~subject:"Industrie"
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Die Betriebswirtschaft : DBW
Journal of business-to-business marketing
International journal of innovation management
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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