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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Adiwijaya, Karto"
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Adiwijaya, Karto
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Die Betriebswirtschaft : DBW
Journal of global marketing
The journal of brand management : an international journal
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Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto
;
Wahyuni, Sari
;
Gayatri, Gita
;
Mussry, …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
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