//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Batt, Verena"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand behavior
1
Brand commitment
1
Brand image
1
Brand management
1
Branding
1
Consumer behaviour
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Sponsoring
1
Sponsorship
1
Sponsorship-linked internal marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Batt, Verena
Balmer, John M. T.
4
Manrai, Ajay K.
3
Evangelista, Felicitas
2
Felix, Reto
2
Haedrich, Günther
2
Hansen, Ursula
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Kaas, Klaus Peter
2
Kaynak, Erdener
2
Laukkanen, Tommi
2
Meffert, Heribert
2
Mizera, Sue
2
Randrianasolo, Arilova
2
Reijonen, Helen
2
Singh, Ramendra
2
Steinmann, Horst
2
Tomczak, Torsten
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Adiwijaya, Karto
1
Al-Hajla, Ali Homaid
1
Albaum, Gerald
1
Althans, Jürgen
1
Andaleeb, Syed S.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Athaide, Gerard A.
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bakir, Aysen
1
Balmer, John M.T.
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Bargenda, Angela
1
Barnier, Virginie de
1
Bastien, Vincent
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
Journal of global marketing
The journal of brand management : an international journal
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->