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~isPartOf:"Die Betriebswirtschaft : DBW"
~source:"econis"
~subject:"Communication"
~subject:"Industrie"
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Hybride Wettbewerbsstrategien in der deutschen Industrie - Bedeutung, Determinanten und Konsequenzen für die Marktbearbeitung: Ergebnisse einer empirischen Untersuchung
Jenner, Thomas
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10001447802
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Finanzmarketing von Unternehmungen : konzeptionelle Überlegungen jenseits von Investor Relations
Becker, Fred G.
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
3
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pp. 295-313
Persistent link: https://www.econbiz.de/10001163763
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