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~isPartOf:"Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung"
~isPartOf:"Fundamentals of business-to-business marketing"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
Fundamentals of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of business & industrial marketing
3
Journal of business-to-business marketing
2
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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ECONIS (ZBW)
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Business market research
Jacob, Frank
;
Weiber, Rolf
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2015
Persistent link: https://www.econbiz.de/10010508484
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Einsatz der Kausalanalyse in der empirischen Forschung zum Investitionsgütermarketing
Backhaus, Klaus
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 149-168)
.
1998
Persistent link: https://www.econbiz.de/10001299882
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