//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~person:"Tomczak, Torsten"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Oil industry"
~subject:"Social psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Arbeitsverhalten
Internal communication
Markenimage
Measurement
Oil industry
Social psychology
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Experiment
1
Games
1
Internal branding
1
Interne Markenführung
1
Konsumentenverhalten
1
Learning
1
Lernen
1
Markenartikel
1
Markenführung
1
Satisfaction
1
Spiel
1
Zufriedenheit
1
brand behavior
1
brand goals
1
brand happiness
1
brand management
1
scale development
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
Bruhn, Manfred
1
Published in...
All
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Corporate communications : an international journal
1
Innovative Markenführung und -implementierung
1
Psychology & marketing
1
SpringerLink / Bücher
1
Thexis
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->