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~isPartOf:"Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente"
~isPartOf:"Energy economics"
~isPartOf:"Solutions for the world's biggest problems : costs and benefits"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Welt
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Economic development
23
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Internationale Wirtschaft
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Social web
23
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Becker, Florian
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Eller, Tönnjes Freerk
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Firmhofer, Nikola
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Hadwich, Karsten
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Heinemann, Gerrit
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
Energy economics
Solutions for the world's biggest problems : costs and benefits
Global consumer behavior
9
The connected customer : the changing nature of consumer and business markets
8
Cross-cultural and critical perspectives on brands
7
The Routledge companion to digital consumption
7
Consumer psychology in a social media world
6
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Leveraging consumer behavior and psychology in the digital economy
4
Structural equation modeling approaches to e-service adoption
4
Transformative consumer research for personal and collective well-being
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Wirtschaftsethische Fragen der E-Economy
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Contemporary issues in social media marketing
3
Digital advertising : theory and research
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
3
Enhancing knowledge development in marketing ; Vol. 21
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Handbook of research on integrating social media into strategic marketing
3
Handbook of research on the platform economy and the evolution of e-commerce
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Leveraging computer-mediated marketing environments
3
Lived experiences of public consumption : encounters with value in marketplaces on five continents
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Social status and cultural consumption
3
Strategic customer relationship management in the age of social media
3
Strategies and tools for managing connected consumers
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Behavioural sports economics : a research companion
2
Breaking new ground in theory and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
2
Consumer behavior
2
Consumer behavior : practice oriented perspectives
2
Contemporary research in e-marketing ; 1
2
Cruise sector growth : managing emerging markets, human resources, processes and systems
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ECONIS (ZBW)
4
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1
Überwindung von Beschwerdebarrieren durch innovative Technologien : eine empirische Untersuchung am Beispiel iFeedback
Hadwich, Karsten
;
Becker, Florian
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 565-591)
.
2013
Persistent link: https://www.econbiz.de/10009756188
Saved in:
2
When the whole
world
is listening : an exploratory investigation of individual complaints on social media platforms
Hogreve, Jens
;
Eller, Tönnjes Freerk
;
Firmhofer, Nikola
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 515-540)
.
2013
Persistent link: https://www.econbiz.de/10009756193
Saved in:
3
Zum besonderen Einfluss der sozialen Identifikation auf die Akzeptanz von Kommerzialisierungsmaßnahmen in sozialen Netzwerken : eine empirische Analyse am Beispiel einer Facebook-F...
Schnöring, Marc
;
Woisetschläger, David
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 277-299)
.
2013
Persistent link: https://www.econbiz.de/10009756224
Saved in:
4
Social Media als Spiegelbild des neuen Kaufverhaltens im Handel
Heinemann, Gerrit
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 87-104)
.
2013
Persistent link: https://www.econbiz.de/10009756243
Saved in:
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