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~isPartOf:"Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Konsumentenverhalten
United States
Social Web
23
Social web
23
Consumer behaviour
4
Dienstleistungsmanagement
4
Service management
4
B-to-B-Marketing
3
Beschwerdemanagement
3
Beziehungsmarketing
3
Business-to-business marketing
3
Complaint management
3
Dienstleistungsmarketing
3
Relationship marketing
3
Services marketing
3
Deutschland
2
Dienstleistungsqualität
2
Facebook, Inc.
2
Germany
2
Internet marketing
2
Online-Marketing
2
Service quality
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Advertising effects
1
Balanced Scorecard
1
Balanced scorecard
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Brand
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Corporate planning
1
Corporate reputation
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Customer satisfaction
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Dienstleistungssektor
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Distribution channel
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Event marketing
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Event sector
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Event-Marketing
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Firmenimage
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Football
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Fußball
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Aufsatz im Buch
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Conference proceedings
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German
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English
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Becker, Florian
1
Brooks, Rod
1
Eller, Tönnjes Freerk
1
Firmhofer, Nikola
1
Hadwich, Karsten
1
Heinemann, Gerrit
1
Hogreve, Jens
1
Schnöring, Marc
1
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Woisetschläger, David
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
The Routledge companion to digital consumption
13
Premier reference source
11
SpringerLink / Bücher
10
Internet advertising : theory and research
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Springer Proceedings in Business and Economics
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Critical explorations
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
AI impacts in digital consumer behavior
5
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Springer eBook Collection
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
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ECONIS (ZBW)
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1
"I love PEMCO" : creating conversation-worthy buzz in the insurance industry with word of mouth marketing
Tuzovic, Sven
;
Brooks, Rod
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 593-610)
.
2013
Persistent link: https://www.econbiz.de/10009756184
Saved in:
2
When the whole world is listening : an exploratory investigation of individual complaints on social media platforms
Hogreve, Jens
;
Eller, Tönnjes Freerk
;
Firmhofer, Nikola
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 515-540)
.
2013
Persistent link: https://www.econbiz.de/10009756193
Saved in:
3
Zum besonderen Einfluss der sozialen Identifikation auf die Akzeptanz von Kommerzialisierungsmaßnahmen in sozialen Netzwerken : eine empirische Analyse am Beispiel einer Facebook-F...
Schnöring, Marc
;
Woisetschläger, David
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 277-299)
.
2013
Persistent link: https://www.econbiz.de/10009756224
Saved in:
4
Social Media als Spiegelbild des neuen Kaufverhaltens im Handel
Heinemann, Gerrit
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 87-104)
.
2013
Persistent link: https://www.econbiz.de/10009756243
Saved in:
5
Überwindung von Beschwerdebarrieren durch innovative Technologien : eine empirische Untersuchung am Beispiel iFeedback
Hadwich, Karsten
;
Becker, Florian
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 565-591)
.
2013
Persistent link: https://www.econbiz.de/10014567735
Saved in:
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