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~isPartOf:"Dienstleistungsmarken : Forum Dienstleistungsmanagement"
~isPartOf:"The journal of brand management : an international journal"
~person:"Olsen, Lars Erling"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
The journal of brand management : an international journal
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Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
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