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~isPartOf:"Dienstleistungsmarken : Forum Dienstleistungsmanagement"
~person:"Hummel, Marlies"
~person:"Meffert, Heribert"
~person:"Striebing, Clemens"
~subject:"Markenführung"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
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