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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~isPartOf:"Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives"
~language:"eng"
~subject:"Fashion"
~type_genre:"Book section"
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Sustainable Luxury : An International Perspective
7
Fast fashion systems : theories and applications
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Handbook of Islamic marketing
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Promoting organizational performance through 5G and agile marketing
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Gender, culture, and consumer behavior
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on information management for effective logistics and supply chains
2
International marketing in the fast changing world
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
New luxury management : creating and managing sustainable value across the organization
2
Process innovation in the global fashion industry
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Sustainability in Business Management
2
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1
Strategies for greening the
fashion
supply chain
Bowen, Gordon
;
Bowen, Deidre
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 271-289)
.
2024
Persistent link: https://www.econbiz.de/10014529114
Saved in:
2
Globalisation versus deglobalisation in the
fashion
industry
Bowen, Gordon
;
Bowen, Richard
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 339-357)
.
2024
Persistent link: https://www.econbiz.de/10014529117
Saved in:
3
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
4
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
5
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
6
Sustainable
fashion
in Ghana : an exploratory study of
fashion
designers' knowledge, practices and challenges
Adjabeng, Harriet Ann
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 221-236)
.
2023
Persistent link: https://www.econbiz.de/10013543241
Saved in:
7
Fashion
weeks and customer experiences in emerging markets
Jacob, Ruth
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 47-75)
.
2023
Persistent link: https://www.econbiz.de/10013543052
Saved in:
8
Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast
fashion
influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
9
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
10
Sustainable
fashion
: the case of a Mexican BCorp
Camacho, Gloria
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 237-263)
.
2023
Persistent link: https://www.econbiz.de/10013543248
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