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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer marketing"
~subject:"Clothing industry"
~type_genre:"Aufsatz im Buch"
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Fashion
11
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11
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5
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
4
Social web
4
Brand management
3
Fashion industry
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Online-Marketing
3
Textile distribution
3
Textilhandel
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Beziehungsmarketing
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4.0 industry skills
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Aura
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Bowen, Gordon
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Cedrola, Elena
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Bowen, Richard
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Giovannetti, Marta
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Kulaga, Barbara
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
International journal of consumer studies
Journal of consumer marketing
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
7
Contemporary case studies on fashion production, marketing and operations
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
Fashion marketing
6
Sustainability in fashion : a cradle to upcycle approach
6
Intelligent fashion forecasting systems : models and applications
5
Analytical modeling research in fashion business
3
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Advanced digital marketing strategies in a data-driven era
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Sustainability in Business Management
2
Aestetics and style in strategy
1
Applications of management science : Vol. 21
1
Artificial Intelligence for Sustainability : Innovations in Business and Financial Services
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
CSR in an age of isolationism
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Cases on consumer-centric marketing management
1
Consuming China : approaches to cultural change in contemporary China
1
Corporate social responsibility and governance : theory and practice
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating entrepreneurial space : talking through multi-voices, reflections on emerging debates
1
Customer relations
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Design for personalisation
1
Economic transition and international business : managing through change and crises in the global economy
1
Emerging themes in E-business research
1
Entrepreneurship as social change : a third movements in entrepreneurship book
1
Ethics in marketing : international cases and perspectives
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Fashion branding and communication : core strategies of European luxury brands
1
Frontiers of creative industries : exploring structural and categorical dynamics
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ECONIS (ZBW)
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1
Strategies for greening the
fashion
supply chain
Bowen, Gordon
;
Bowen, Deidre
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 271-289)
.
2024
Persistent link: https://www.econbiz.de/10014529114
Saved in:
2
Globalisation versus deglobalisation in the
fashion
industry
Bowen, Gordon
;
Bowen, Richard
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 339-357)
.
2024
Persistent link: https://www.econbiz.de/10014529117
Saved in:
3
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
4
Blockchain: technology transforming the
fashion
industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
Saved in:
5
Fashion
and gamification
Cedrola, Elena
;
Giovannetti, Marta
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 423-442)
.
2024
Persistent link: https://www.econbiz.de/10014529126
Saved in:
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