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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~person:"Kallevig, Annette"
~subject:"Fashion"
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Kallevig, Annette
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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