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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~subject:"Fashion"
~type_genre:"Aufsatz im Buch"
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of marketing management : JMM ; journal of the Academy of Marketing
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Sustainable Luxury : An International Perspective
7
Fast fashion systems : theories and applications
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Handbook of Islamic marketing
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Promoting organizational performance through 5G and agile marketing
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Gender, culture, and consumer behavior
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on information management for effective logistics and supply chains
2
International marketing in the fast changing world
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
New luxury management : creating and managing sustainable value across the organization
2
Process innovation in the global fashion industry
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Sustainability in Business Management
2
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ECONIS (ZBW)
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1
Strategies for greening the
fashion
supply chain
Bowen, Gordon
;
Bowen, Deidre
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 271-289)
.
2024
Persistent link: https://www.econbiz.de/10014529114
Saved in:
2
Globalisation versus deglobalisation in the
fashion
industry
Bowen, Gordon
;
Bowen, Richard
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 339-357)
.
2024
Persistent link: https://www.econbiz.de/10014529117
Saved in:
3
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
4
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
5
Blockchain: technology transforming the
fashion
industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
Saved in:
6
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
7
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
8
Enterprise social media and digital creativity for
fashion
brands
Zeng, Xiaohui
;
Jawad, Caroline
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 225-247)
.
2024
Persistent link: https://www.econbiz.de/10014529111
Saved in:
9
Ethical consumption and self-authenticity in a second-hand luxury
fashion
industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
10
Fashion
and gamification
Cedrola, Elena
;
Giovannetti, Marta
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 423-442)
.
2024
Persistent link: https://www.econbiz.de/10014529126
Saved in:
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